Affiliate marketing is one of the fastest growing sectors in the Internet marketing industry. Although most people understand what affiliate marketing is, they don’t understand how an affiliate marketing network works. In this article, you’ll learn how these networks are structured and how they can help
1. An affiliate marketing networks consists of 3 parts.
The first part is the merchant. The merchant will put up products and services to sell so that they can get more exposure for their business. Using an affiliate network means that they will get affiliates to promote their business and they only have to pay the affiliates when they bring in results. The merchant is responsible for the support, product fulfillment, marketing materials, and training for customers and affiliates.
2. The second part is the affiliate.
The affiliate also benefits from working with an affiliate marketing network. They get access to thousands of products and services to promote. The merchants provide all the marketing material and sales process, so the affiliate can simply pick an offer to promote. There’s no customer support, product fulfillment, or other administrative tasks to take care of. The business model makes it easy for beginners to get set up and selling in no time.
3. The third part is the affiliate marketing network itself.
The affiliate network is responsible for making sure that everything runs smoothly. All the sales are tracked under the network’s system so there are no discrepancies in the commissions. The network will also take care of the payment so affiliates won’t have to worry about not getting paid on time. The network also provides support, makes it easy to for affiliates to find offers, and helps merchants automate most of the process of setting up an affiliate program.
Affiliate marketers can always join a random affiliate program but having a middleman to make sure that everything goes smoothly is a big advantage. If something goes wrong, they can always turn to the affiliate network to help them solve their problem.
A solid affiliate marketing network will bring both merchant and affiliate together for a successful working relationship. Look for an affiliate directory that is diverse. If the main focus is on digital products, can you also choose from some physical products as well? Can you find eBooks, software programs, audio downloads, membership sites, and more?
Merchants should use affiliate networks to push their products because the network automates many of the tasks that they’d normally have to do with a private affiliate program. The whole sign up process is automated, payout is taken care of by the network, all the sales figures and statistics are tracked, and all the tools affiliates need to promote are provided to them.
In conclusion, you should strongly consider working with an affiliate network whether you’re a merchant or affiliate. Merchants will be able to set up an affiliate program without paying hundred or even thousands of dollars for an affiliate management program and without the hours needed to get it set up. Affiliates will get strong support, get paid what they are owed, and get their payout on time.